Dove has partnered with rising tennis champion Emma Navarro on a shared mission to build body confidence in young athletes. She is the latest role model to join Dove’s “Body Confident Sport” program. 
 
Navarro joined team Dove ahead of her first match in the biggest US tennis tournament and is the brand’s first official athlete partner to wear the Dove logo on her competition clothing.
 
Mele Melero, Chief Growth Officer, Dove Personal Care North America, said, 
 
“Since 2004, Dove has been working to support the next generation with tools to build self-esteem… Sports have the potential to make girls feel empowered and strong, yet for so many, the sports environment can be damaging to their confidence. This is why we are proud to team up with Emma Navarro in a shared mission to take action towards a more equitable future for girls in sports.”
 
Dove and Navarro will work together to help change negative conversations around body image in sports.
 
Navarro joins current partners Kylie Kelce and Venus Williams to support the Body Confident Sport program, a first-of-its-kind, scientifically proven set of online coaching tools developed by Dove and Nike to build body confidence in 11–17-year-old girls. 
 
As part of the program, Navarro and Dove will provide young athletes and coaches with the tools and resources needed to help the next generation of young female athletes thrive.
 
Navarro commented, 
 
“It’s sad that so many young girls abandon sports due to negative feelings about themselves or their bodies, because playing sports is such a powerful way to improve your confidence in both your body and your mind… I’m excited to be part of the solution with Dove – together, we’ll continue to create a positive environment for girls in sports, one that prioritizes self-esteem over appearance.”

Read Next

Photo: Emma Navarro/ Instagram